This landing page was created to promote a Daily Caller documentary, accessible exclusively through a paid membership. The goal was to increase conversions by presenting the film as a high-value, must-watch experience, on par with content from major streaming platforms. The clean, type-driven layout helped establish a premium visual system that has since been used to repurpose four additional documentary releases.

The page had to balance clarity, urgency, and editorial credibility while appealing to an audience already familiar with the Daily Caller brand. Because the film was only available through a membership, the landing page needed to not only sell the film but also justify the broader value of subscribing. The design had to communicate production quality, simplify the checkout flow, and maintain consistency with the overall brand voice, all without overwhelming the user.

The layout was modeled after streaming platforms like Netflix to immediately suggest cinematic value. It opened with a bold hero image, title card, and essential details like runtime, release date, and description. Below the fold, there was a black background, sharp white text, and red CTA buttons drawn from the color system of the film’s visual branding.

Typographic hierarchy was established using a grid-based layout with deliberate spacing and font weights, allowing the copy to carry urgency while maintaining clarity. The checkout experience, excluding the Stripe card input interface, was custom-designed to match the look and feel of the page and reduce friction during conversion.

Designed the full landing page for both desktop and mobile, including layout, typography, color palette, and imagery. Wrote all copy and developed a tone that blended journalistic urgency with premium editorial polish. Created a custom checkout flow and collaborated with the development team to implement the design across platforms.

The page was used to support the re-release of a major Daily Caller documentary and became the template for future documentary sales pages within the membership system. It was designed to scale, allowing new films to slot into a consistent, high-impact layout, while continuing to support the platform’s ongoing subscription model and editorial voice.