Substack Publication Branding

Role: Senior Designer, Brand …

State of the Day is a newsletter publication centered on political reporting and commentary from Daily Caller writers.

Daily Caller wanted to improve its newsletter reading experience and increase opportunities for reach by developing a new brand hosted on Substack.

I worked with stakeholders to develop a brand that was adapted to the evolving market, would attract new customers while differentiating itself from competitors, and ultimately increased market share.

Live site: https://stateoftheday.us/